Amazon Buys James Bond Studio MGM for Nearly $9 Billion
Amazon is shopping for iconic movie studio and the corporate behind James Bond, MGM, in a deal price $8.45 billion, the corporate introduced right this moment. The Information first reported the negotiations.
Amazon famous in its announcement that it’s going to “preserve MGM’s heritage and catalog of films” with the acquisition.
MGM is the newest, smaller movie firm to be acquired by a a lot greater firm. The studio reportedly began searching for a purchaser in December 2020, as first reported by Variety. Apple supposedly handed on buying the studio for round $6 billion final yr, giving Amazon a transparent runway to go full steam forward.
One of the most important questions folks might have in regards to the buy is why Amazon would need to personal MGM. Aside from the plain worth in sharing components of the Bond franchise (with Eon Productions, which has management over how Bond motion pictures are distributed that means it isn’t like Bond goes to premiere on Amazon Prime Video simply but), two of the most important benefits are Epix and a deep catalog of movies.
Epix is a cable channel that’s obtainable to 85 million cable clients across the nation. Amazon possible doesn’t care about that side. Cable is shedding clients each single quarter, and Amazon, an organization constructed on the again of Prime subscribers, isn’t out of the blue making an attempt to compete with corporations like NBCUniversal or WarnerMedia. That’s very true this week following information that WarnerMedia and Discovery are merging to create a brand new tremendous firm that can dominate the world of cable and, doubtlessly, streaming.
What Epix does have, nevertheless, is a profitable Pay-1 take care of corporations like Paramount. Pay-1 is a flowery time period that principally means Epix will get unique rights to a Paramount film after it hits theaters. While a part of the deal has modified (Epix and ViacomCBS signed a brand new deal in February that can enable some Paramount movies to hit Paramount+ for a time period earlier than heading to Epix) it implies that Amazon would get entry to movies like Mission Impossible 7 and A Quiet Place II.
These are the forms of motion pictures that, traditionally, persuade folks to join a streaming service or forestall them from canceling. At Amazon, it’s just a little totally different. Some folks might join Amazon Prime due to reveals like Marvelous Mrs. Maisel, nevertheless it’s extra possible that folks join Prime on the retail aspect. If, nevertheless, Prime Video retains them actively engaged on the web site, or does forestall somebody from canceling, Amazon Prime’s churn price decreases and the corporate’s most important income level continues to develop.
Amazon needs to be a necessity for patrons throughout the board. They need folks to get all their groceries, electronics, and books from the web site. Amazon Prime Video is arguably not a necessity — it simply so occurs to return with the larger Prime providing. Having a library as deep as MGM’s may change that, although.
As Indiewire points out, MGM’s library “includes 4,000 films and 17,000 hours of television, including titles like ‘Silence of the Lambs’ and ‘Rocky.’” Amazon Prime Video has an honest library already, however the firm is now competing with deep wells from opponents at NBCUniversal, Disney (which now consists of Fox), ViacomCBS, and the aforementioned new providing from WarnerMedia and Discovery.
Bond could also be MGM’s largest franchise (even with complicated distribution guidelines), however there are sufficient recognizable titles within the firm’s vault to maintain subscribers joyful and engaged, Amazon hopes. It all comes again to an ouroboros technique. If persons are extra engaged with Prime Video, they might use the retail web site to purchase extra home items. If they spend extra time on Amazon’s most important web site, they might resolve to learn a comic book on Comixology they noticed an advert for within the nook of the web site. They would possibly go from there to Twitch, after which again to Prime Video. Amazon needs to maintain as many individuals within the ecosystem as potential.
And, hey, $9 billion is lots — nevertheless it’s nonetheless chump change for a corporation whose market value is $1.76 trillion.
So, for $9 billion, Amazon goes to personal James Bond and also you’ll discover a bunch of recent motion pictures obtainable to stream completely (I think about) on Prime Video. The solely actual query left is whether or not Jeff Bezos will get to play a Bond villain sooner or later.